
Niamh McKevitt

Niamh is an Associate for TrailRunner International based in London, where she works with high-profile clients across a range of industries, including financial services, AI, entertainment, and sports. Her work spans corporate communications, crisis management, brand and executive positioning, and special situations such as restructurings, M&A transactions, and IPOs.
Niamh joined Trailrunner International in 2021 as an Analyst in the New York office, before moving to London to aid the company’s international expansion efforts. In this capacity, Niamh has been servicing clients in the UK as well as providing a link between offices in the U.S. and the UAE. Before joining TrailRunner International, Niamh worked in content marketing at iProspect UK in Manchester, UK in the global communications division of Dentsu Aegis.
Niamh is also an author. In 2015, her memoir Playing with the Boys was published by Vision Sports Ltd, the UK’s leading independent sports publisher. It told the story of her unique experience as the only girl playing mixed football in England and how she helped persuade the Football Association (FA), English football’s governing body, to raise the age limit at which girls could play with boys from 13 to 18. The book went on to become an Amazon best seller while The Guardian picked up the serialisation rights. Following this, Niamh was invited to contribute articles about women’s football for outlets such as The Guardian, ITV, and The Huffington Post and did interviews with media channels all over the world. The FA also invited her to be an ambassador for women’s football, and she did several media interviews on their behalf.
Niamh graduated with a Bachelor of Arts in history and a minor in economics from St. Thomas Aquinas College in Sparkill, NY where she was named salutatorian. Niamh currently lives in London where she plays football in the FA Women’s National League.