Our Work | TrailRunner International

Today’s global communications landscape is challenging and complex.

There are no easy wins anymore

We provide solutions in the following areas for our clients:

Financial and Corporate Communications

Our experience working across the full spectrum of financial and corporate matters for some of world’s largest and most complex organizations allows us to provide financial communications and corporate communications strategy and execution support that is unequaled.

International Strategy

We help international companies and organizations succeed in markets around the world, particularly in China. Nearly half of our colleagues are based in our office in Shanghai’s Jing’an District.

Crisis Communications

The only thing companies can count on for sure today is that the next crisis will come from an unpredictable place, and at an unpredictable hour. Lasting reputational damage can be done to brands that don’t plan for and execute effective crisis communications. We help companies get ahead of a potential crisis by working with them proactively to ensure that their crisis management protocols are in place and ready to go. And when a crisis situation does hit, we are there to provide 24-hour communications support to help our clients, including providing on-site support if necessary.

Media Relations, Thought Leadership and Influencer Engagement

Today’s fragmented and dynamic media ecosystem requires that companies swiftly and efficiently engage with the voices that matter most. We help our clients reach the gatekeepers and opinion leaders who control the conversation.

Strategic Partnerships

Having the right partner can make the difference between success and failure. We help clients develop and manage strategic partnerships with other organizations for CSR, marketing, and public policy advocacy campaigns.

International Strategic Communications

Multinationals have destroyed billions of dollars in shareholder value getting China wrong. We have significant experience supporting market entry and business growth in China and other regions around the world through tailored strategies and tactics that include bespoke digital and creative assets for China’s unique digital ecosystem, media relations, influencer networking, and high-profile event execution.

Personal and Professional Reputation

Today more than ever, executives and families need to protect their names and reputations. We work privately and discreetly with the most select individuals and families to help them safeguard and maximize their personal brands and legacies.

General Communications Support

We deliver broad communications support for many of our clients, including research, media training, speechwriting, presentation support, talent development, organizational design, and other communications needs that may arise.

Media Training

Media, Communications, and Presentation Training. Given today’s instantaneous communications environment (especially the combination of social media and mobile communications), any and every presentation, media interview, or influencer engagement is an important communications event. We have deep experience in helping senior executives improve their media skills, better tell their stories, and improve their overall presentation skills to various audiences.

Healthcare Communications

We have advised a diverse group of healthcare organizations including providers, hospital organizations, pharmaceutical companies, and medical technology companies, ranging from early stage startups to Fortune 500 corporations. We understand the complexity that comes with communicating in the healthcare space, telling stories that weave together innovation, technology, privacy considerations, and ultimately better outcomes to important audiences including patients, consumers, investors, advocates, and policymakers.

Communications Organization Design

Many organizations today have legacy communications functions that hinder effective reach with their most important audiences and stakeholders. While the communications function was once a cost center, today this function is central to the P&L, and an increasing number of organizations are facing communications challenges they never could have imagined. Our team has deep and extensive experience in helping CCOs and their teams review their organizational design and transform their communications functions to help drive value and deliver even better results for their businesses.

Special Situations

IPOs

This moment is too important not to be executed perfectly and on your terms. Whether advising companies on building public company-ready communications and IR functions, driving valuation through proactive communications, drafting regulatory filings, or executing listing days, we have worked on many of the most high-profile public listings in recent years.

M&A

We have advised both acquirers and sellers in some of the world’s most complex and highly valued transactions in recent years, including complex cross-border deals. With billions of dollars on the table and shareholder value hanging in the balance, we ensure crisp and effective communications from the start of negotiations through closing and integration, focusing on key moments and key stakeholders.

Shareholder Activism

We advise management and boards on preparations for potential activist issues, on governance and business performance issues, and on developing the messaging, infrastructure, and relationships that are urgently needed once a conversation with an activist turns into a public matter. We have helped some of the world’s best-known companies fight back – and win – when an activist investor has gone on the offensive against their business.

International Transactions and Other Regulatory Matters

We have specific experience helping management teams and boards navigate today’s complex global regulatory environment — working frequently in key regulatory capitals around the world. We have a special expertise on CFIUS transactions and other matters related to market entry.

Restructuring

We work with management teams and creditors to protect enterprise value through corporate restructurings – situations that are uniquely complex from a communications perspective due to the diverse set of stakeholders inside and outside of the organization

Executive Leadership Changes

Times of leadership transition are critical moments in the life of an organization. We’ve helped numerous management teams through leadership changes, carefully designing communications strategies and narrative to preserve and enhance organizational value.

Litigation Communications

We have deep experience working closely with legal teams to help our clients protect themselves in today’s litigious environment. We often are referred by leading law firms that have worked in partnership with TrailRunner.