Deron Smith is a Director for TrailRunner International based in Dallas/Fort Worth, Texas. Deron brings over 20 years of experience leading strategic communications for some of the world’s most influential companies focusing on building trust, shaping narratives, and guiding teams through periods of change and transformation.

Most recently, Deron was the Executive Vice President of Marketing and Communications at BLDR Holdings, where he directed brand strategy, business development support, and corporate communications. Also, he led the creation of a subsidiary, a mass timber construction company, overseeing its operations, brand, communications, and business development efforts.

Prior to that, Deron was the National Director of Communications for the Boy Scouts of America, serving as the organization’s national spokesperson. He worked closely with executive leadership and oversaw messaging, crisis response, and media relations, helping guide the organization through intense challenges and transformation.

Deron also served as a Vice President at Edelman, advising clients on crisis issues, reputation management, and large-scale proactive communications programs as well as serving as a presentation and media trainer. He began his career with roles at Publicis Dialog and The Gooden Group, serving clients and building expertise in media relations, crisis response, executive positioning, and campaign strategy.

Deron earned a Bachelor of Arts in public relations from the University of Central Oklahoma. He and his wife, Audrey, live in Dallas/Fort Worth and have three sons. Deron is a history fanatic, swimmer, golfer, and a loyal Indiana Hoosiers basketball fan.