Yasmeen Munira is an Associate at TrailRunner International, based in the United Arab Emirates.

Yasmeen brings eight years of international experience advising government, corporate, and consumer brands across Asia and the Middle East. She specializes in reputation management, executive positioning, and digital communications that bridge global narratives with measurable business impact.

Before joining TrailRunner International, Yasmeen was an Account Director at Edelman Middle East, where she led regional mandates for DP World, one of the world’s largest logistics providers. She advised senior executives across five regions, shaped the company’s global thought leadership presence at the World Economic Forum, and drove digital engagement that achieved record visibility across the group’s international platforms.

Previously, Yasmeen was a Senior Consultant at Consulum, advising Saudi Arabia’s Ministry of Investment, Ministry of Sports, and Ma’aden on digital transformation and communications aligned with Vision 2030. Earlier in her career, she worked with clients across Southeast Asia and the wider Asia region, including Nikon, The Institute of Banking and Finance Singapore, and William Grant & Sons. Notably, she played a lead role in launching Impossible Foods in Singapore, catalyzing nationwide demand for plant-based products, and shifting perceptions toward sustainable consumption.

Based in Dubai, Yasmeen holds an MBA in international relations and business from ESEI Business School in Barcelona and a bachelor’s degree (honors) in communication studies from Nanyang Technological University, Singapore.

In her free time, she enjoys travelling off the beaten path, whipping up a storm in the kitchen, and writing about the people and places that have shaped her view of the world.