Alden Mitchell is President of TrailRunner Sports, drawing on more than two decades of experience in sports, media, and technology, with a track record of success at iconic brands including Uber, Viacom, Discovery, collegiate conferences, and Stanford University. In her role, Alden leads all aspects of TrailRunner Sports, which was created to provide strategic business advisory and communications support to global sports clients spanning leagues, teams, conferences, educational institutions, ownership groups, investors, and brands.

Mitchell has a deep and diverse skill set in sports business. Over the course of her career, she has led high-performing teams across business development, sponsorships, licensing, advertising, marketing, and operations. Most recently, she served as Chief Operating Officer of Stanford Athletics, where she oversaw capital projects, external relations, facilities and operations, finance, human resources, and revenue-generating initiatives. She was tapped to serve as Interim Athletics Director during a pivotal stretch, leading the organization through a period of competitive and commercial success while driving fundraising growth, strengthening partnerships, and enhancing financial discipline and operational performance.

Before Stanford, Mitchell led Uber’s Consumer Business Development team from 2021-2024, where she expanded and diversified the company’s portfolio of high-impact consumer initiatives. In that role, she spearheaded strategic partnerships with leading global brands including the NFL, Live Nation, Marriott, Instacart, and others, driving new revenue streams and unlocking meaningful growth opportunities.

Earlier in her career, Mitchell served as Senior Vice President of Distribution at the Pac-12 Networks, where she developed a deep understanding of the collegiate athletics landscape. She also served as Head of Global Partnerships and Content Strategy at Crunchyroll, the global streaming platform focused on anime, driving significant subscriber growth and financial upside.

Mitchell earned her undergraduate degree in economics from Harvard University and completed her MBA at Stanford’s Graduate School of Business. She resides in San Francisco with her two daughters, Lulu and Charlotte.