Christoph Diesch is a Director for TrailRunner International based in the United Arab Emirates.

Bringing more than 10 years of government, corporate, and startup communications experience, Christoph joined the firm from Edelman, where he served as Head of Technology for the UAE. In this capacity, Christoph led the development and execution of regional communications strategies for leading international, regional, and UAE-based tech firms.

In addition, Christoph led the communications programs and media centers for some of Dubai’s largest technology events such as GITEX Technology Week, AI Everything, and GISEC. Before leading Edelman’s technology practice, Christoph oversaw large teams on some of the firm’s largest EMEA clients and was part of a dual-hub team operating between London and Dubai for a major multinational client.

Prior to his five-year tenure at Edelman, Christoph held various positions at APCO Worldwide, mainly working on government affairs projects, which included work with the Anwar Gargash Diplomatic Academy and the Prime Minister’s Office.

Christoph holds a Master of Science in international management for China from the School of Oriental and African Studies (SOAS), University of London, as well as a Bachelor of Arts (Hons) in international relations and Chinese from the University of Westminster and Shanghai Jiao Tong University.

Outside of work, and apart from being a passionate dog lover, Christoph enjoys going on long road bike rides through the UAE’s picturesque Al Qudra desert, CrossFit, and reading.