Sally Chang serves TrailRunner International as an associate based in Shanghai, where she worked with international clients on consumer, sports, and technology.

Before TrailRunner, Sally has over 15 years of experience in communications, public relations, and brand marketing with different sports leagues. She served the UK’s Clipper Round the World Yacht Race as the global communication officer and led the media & communications on the PGA Tour China Series, overseeing the media center operations and executing external and global communications strategies. She worked with the men’s Asia-Pacific golf tour, OneAsia as the press officer for all nine seasons in different countries. While working with World Sports Group, Sally focused on China’s first man’s golf tour of OMEGA China Tour, AFC Asian Cup, and AFC Champions League, in roles of corporate communications, crisis communications, reputation management, and media public relations.

Sally began her career as a reporter with Oriental Sports Daily and Shanghai TV Sports Channel. She graduated from Shanxi University of Finance and Economics (BA, Finance). She loves nature, travel, movies, diving and bicycling and is a lifelong learning believer, enjoying spending holidays with her friends and family.