TrailRunner Team - TrailRunner International

Janine Alamir

Janine Alamir is an Analyst at TrailRunner International, based in the United Arab Emirates.

Prior to joining TrailRunner International, she spent three years with the corporate practice at Burson as a Senior Account Executive, where she worked across high-profile regional clients and supported strategic media engagement initiatives. Before that, she served as an Account Executive at Elite Media, working with a range of clients across multiple sectors, including arts and culture, education, health care, and technology.

Before transitioning into public relations, Janine worked as a German language teacher in Jordan. She holds a bachelor’s degree in business administration from the University of Jordan and is fluent in Arabic, English, and German. A seasoned bilingual communications professional, she enhances TrailRunner’s Arabic media and content capabilities in the region.

Outside of work, Janine enjoys expressing her creativity through poetry, calligraphy, and painting.

Yasmeen Munira

Yasmeen Munira is an Associate at TrailRunner International, based in the United Arab Emirates.

Yasmeen brings eight years of international experience advising government, corporate, and consumer brands across Asia and the Middle East. She specializes in reputation management, executive positioning, and digital communications that bridge global narratives with measurable business impact.

Before joining TrailRunner International, Yasmeen was an Account Director at Edelman Middle East, where she led regional mandates for DP World, one of the world’s largest logistics providers. She advised senior executives across five regions, shaped the company’s global thought leadership presence at the World Economic Forum, and drove digital engagement that achieved record visibility across the group’s international platforms.

Previously, Yasmeen was a Senior Consultant at Consulum, advising Saudi Arabia’s Ministry of Investment, Ministry of Sports, and Ma’aden on digital transformation and communications aligned with Vision 2030. Earlier in her career, she worked with clients across Southeast Asia and the wider Asia region, including Nikon, The Institute of Banking and Finance Singapore, and William Grant & Sons. Notably, she played a lead role in launching Impossible Foods in Singapore, catalyzing nationwide demand for plant-based products, and shifting perceptions toward sustainable consumption.

Based in Dubai, Yasmeen holds an MBA in international relations and business from ESEI Business School in Barcelona and a bachelor’s degree (honors) in communication studies from Nanyang Technological University, Singapore.

In her free time, she enjoys travelling off the beaten path, whipping up a storm in the kitchen, and writing about the people and places that have shaped her view of the world.

Camille Flye

Camille Flye is an Analyst in TrailRunner International’s Truckee office. Prior to becoming an Analyst, she participated in the firm’s internship program.

Camille graduated from the University of Nevada, Reno with a Bachelor of Arts in communication studies and a minor in journalism. During her time at UNR, she served as an executive board member of PRSSA Nevada and gained hands-on experience through internships in marketing, communications, and public relations.

In her free time, Camille enjoys staying active, spending time outdoors, traveling, cooking, and listening to podcasts.

Emma Kate Saunders

Emma Kate Saunders is an Analyst in TrailRunner International’s Nashville office.

Prior to becoming an Analyst, Emma Kate participated in the firm’s internship program. She also interned for the University of Alabama’s Division of Strategic Communications and U.S. Xpress, Inc.

Emma Kate graduated from the University of Alabama with a Bachelor of Arts in public relations and a minor in digital consumer engagement. Emma Kate enjoys traveling, cooking, fitness, and spending time with family and friends.

Alyssa Muccillo

Alyssa Muccillo is an Analyst based in TrailRunner International’s Dallas/Fort Worth office. Before becoming an Analyst, Alyssa completed the firm’s internship program.

Alyssa graduated from The Honors College at Arizona State University with a Bachelor of Science in marketing (digital and integrated marketing communications) and a Bachelor of Arts in business (sports business). During her last two years of college, she interned with Sun Devil Athletics as a Student Sports Information Director. In this role, she oversaw the social media platforms for the women’s water polo team and wrote and communicated stories surrounding the team’s performance.

In her free time, Alyssa enjoys reading, baking, Pilates, and spending time with friends and family.

Emma Patty

Emma Patty is an Analyst based in TrailRunner International’s Dallas/Fort Worth office. Prior to becoming an Analyst, Emma completed the firm’s internship program.

Emma earned her master’s degree in mass communications from Kansas State University after completing her Bachelor of Science in strategic communications with a business minor at the University of Kansas. Throughout college and graduate school, she spent multiple summers in Asia gaining cross-cultural and leadership experience.

In her free time, Emma enjoys trying new restaurants, playing and watching sports, and spending time with friends and family.

Yinka Bishi

Yinka Bishi is an Analyst based in New York. Prior to TrailRunner International, Yinka worked as an intern and Assistant Account Executive at Burson.

Yinka graduated from Seton Hall University with a Bachelor of Arts in public relations and a minor in legal studies in business. In her free time, she enjoys getting into creative endeavors such as making art, creating content, and exploring new cities.

Ali Adkins

Ali Adkins is a Director at TrailRunner International based in New York, bringing more than a decade of experience in strategic communications, public affairs, and issues management to advise clients on corporate positioning, media relations, executive thought leadership, financial communications, and reputation management.

Prior to joining TrailRunner International, Ali held Director roles at Wachsman in New York, and PLUS Communications and FGS Global in Washington, D.C., serving as a key communications advisor and strategist to public and private companies, high-growth startups, industry trade groups, and advocacy organizations spanning the financial services, technology, telecommunications, media/entertainment, and sports industries, as well as emerging markets like fintech and blockchain.

Ali’s clients have included some of the world’s largest and most dynamic businesses as they undergo periods of historic change in their industries, markets, and regulatory environments. Her work has entailed high-stakes and complex situations such as M&A, regulatory action, market entry, fundraises, and executive and organizational change.

Ali holds a Bachelor of Science in political science and communications studies from the University of Kentucky. She is an avid reader, writer, and adventure-seeker who enjoys live music, sports, and quality time with her husband James and miniature dachshund Hazel.

Deron Smith

Deron Smith is a Director for TrailRunner International based in Dallas/Fort Worth, Texas. Deron brings over 20 years of experience leading strategic communications for some of the world’s most influential companies focusing on building trust, shaping narratives, and guiding teams through periods of change and transformation.

Most recently, Deron was the Executive Vice President of Marketing and Communications at BLDR Holdings, where he directed brand strategy, business development support, and corporate communications. Also, he led the creation of a subsidiary, a mass timber construction company, overseeing its operations, brand, communications, and business development efforts.

Prior to that, Deron was the National Director of Communications for the Boy Scouts of America, serving as the organization’s national spokesperson. He worked closely with executive leadership and oversaw messaging, crisis response, and media relations, helping guide the organization through intense challenges and transformation.

Deron also served as a Vice President at Edelman, advising clients on crisis issues, reputation management, and large-scale proactive communications programs as well as serving as a presentation and media trainer. He began his career with roles at Publicis Dialog and The Gooden Group, serving clients and building expertise in media relations, crisis response, executive positioning, and campaign strategy.

Deron earned a Bachelor of Arts in public relations from the University of Central Oklahoma. He and his wife, Audrey, live in Dallas/Fort Worth and have three sons. Deron is a history fanatic, swimmer, golfer, and a loyal Indiana Hoosiers basketball fan.

Marianne (Mia) Moller

Marianne (Mia) Möller is an Associate at TrailRunner International, based in the United Arab Emirates.

Mia has nearly ten years of experience advising sovereign entities, multinational firms, and high-growth businesses across the Middle East on strategic communications, leadership visibility, and reputation management.

Before joining TrailRunner International, Mia spent more than three years at Burson (formerly Hill & Knowlton), where she rose from Account Executive to Senior Account Manager. She led integrated communications campaigns across healthcare, infrastructure, tourism, and space, advising clients including AstraZeneca, Boehringer Ingelheim, Eli Lilly, SEHA (Abu Dhabi Health Services Company), Etihad Rail, AD Ports Group, and Careem. She also managed the global launch of Neo Space Group, Saudi Arabia’s national space company backed by the Public Investment Fund.

As part of a two-person team leading KnowledgePlus — a strategic knowledge transfer initiative — Mia supported the execution of a program for the Department of Culture and Tourism – Abu Dhabi, before project managing the development and launch of the ADNOC Communications Academy 2.0.

Earlier in her career, Mia worked at Burson-Marsteller, focusing on financial communications and investor relations in the finance, legal, and fintech sectors. She also supported Bloomberg’s New Voices initiative to increase female executive representation in regional business media.

Mia holds a Bachelor of Communications with a double major in public relations and management from Murdoch University. In her free time, Mia enjoys learning new skills, exploring her interest in cars and motorcycles as both an enthusiast and a rider, and is a passionate weightlifter.

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