Josephine Martin

Josephine Martin is a Managing Director at TrailRunner International, based in Washington, D.C. Josephine brings more than 25 years of corporate external and internal communications, crisis, and reputation management experience across a range of industries, with deep experience in the pharmaceutical and health care sectors.

Most recently, Josephine was Chief Communications Officer at Steward Health Care, where she led all internal and external communications including executive, crisis, financial, M&A, litigation, and reputation management across the corporation and for more than 30 hospitals nationwide as well as a large-scale physician network. Josephine also had oversight of marketing, paid media, and digital and social media.

Before Steward, Josephine led communications at several organizations including Purdue Pharma, the Pharmaceutical Research & Manufacturers Association, and the Federation of American Hospitals, and held leadership roles at firms such as APCO Worldwide, Ketchum, and Golin.

Josephine began her career on Capitol Hill and held a range of positions including serving as Communications Director for the Senate Finance Committee and for the late Senator John Chafee of Rhode Island. She graduated with a Bachelor of Arts in political science.

Josephine and her wife live just outside Washington, DC in Arlington, VA with their daughter who has recently graduated from college and their four cats and 120-pound golden retriever. They are active members of St. George’s Episcopal Church in Arlington and St. Paul’s Episcopal Church in Nantucket, MA. Josephine is on the board of Children’s Charities, an organization dedicated to helping low-income children in DC.

In her free time, Josephine likes to work out, ski, surf, cook, bake, entertain, watch football, and spend time in Nantucket in the water and on the beaches. She is a lifelong fan of the New England Patriots.


Amanda Bush

Amanda Bush is a Managing Director for TrailRunner International based in Austin, Texas. A seasoned attorney and litigator who also serves as Of Counsel to the Texas law firm Jackson Walker, Amanda has spent her career advising clients facing complex legal matters, including commercial litigation, intellectual property, media, and First Amendment.

Amanda has a proven track record of building and maintaining strong strategic relationships with companies, industry leaders, and key officials across Texas. She also serves as Managing Partner and President of Pine Cove Strategies, a Texas-based strategic advisory firm specializing in business consulting, government relations, and public affairs. Amanda routinely leverages her network to drive strategic growth and add value to her clients. She has served on numerous Boards of Directors and Advisory Boards for both publicly traded and private companies. Her strategic counsel is highly sought after by C-suite executives, reflecting a trusted reputation for insightful leadership and guidance.

Amanda has been named a “Rising Star” by Thomson Reuters and a “Top Attorney” by Fort Worth, Texas magazine, and was named to the Fort Worth Business Press’s “40 Under 40” list. She graduated summa cum laude and Phi Beta Kappa with a Bachelor of Arts degree from The University of Texas, and she received her law degree from The University of Texas School of Law.

Amanda lives in Austin with her husband and their two sons.


Serena Saitto

Serena Saitto is a Managing Director based in New York for TrailRunner International where she brings more than 20 years of experience in strategic communications and financial journalism to counsel clients in financial communications, crisis communications, and special situations such as M&A, IPOs, leveraged buyouts, and corporate activism.

Most recently, Serena was a Senior Vice President at Edelman Smithfield, where she advised public and private companies on financial communications and special situations. Before Edelman Smithfield, Serena worked for more than 15 years as an award-winning financial journalist, reporting from Europe, Latin America, and the U.S. for leading financial publications including Bloomberg and The Wall Street Journal. She won a Sabew (Society for Advancing Business Editing and Writing) award as part of a Bloomberg team for best in enterprise reporting on the bankruptcy of Lehman Brothers. Her coverage for Bloomberg of the 2008 financial crisis received a “Best in Business Reporting” award from the Society of Silurians, one of the oldest press clubs in the country. At Bloomberg, she led coverage of M&A and IPOs in the Americas as a Senior Reporter. As a Senior Tech Reporter, she also covered venture capital and VC-backed startups. In these positions, she often contributed to Bloomberg Businessweek and Bloomberg TV. She also moderated Bloomberg conferences globally.

Before joining Bloomberg, Serena was a correspondent for Dow Jones Newswires in Buenos Aires and Milan contributing to The Wall Street Journal and CNBC. Her most recent journalism post was working as a reporter in San Francisco covering Silicon Valley for The Information.

Serena holds a Master of Science in political economy from the London School of Economics and Political Science and a Bachelor of Science in political sciences from La Sapienza University of Rome, Italy.

A dual citizen of Italy and the U.S., Serena speaks English, Italian, Spanish, French, and Portuguese. She lives in Manhattan, and loves traveling and spending time outdoors, surfing, and skiing.


Jamie Zaninovich

Jamie Zaninovich, a Managing Director in the San Francisco Bay Area, draws on nearly 30 years of global sports industry leadership experience to advise clients on matters related to operations and governance, marketing, sponsorships, media rights, crisis management, sustainability and social responsibility, and international business development.

Prior to TrailRunner International, Jamie served as the Deputy Commissioner and Chief Operating Officer at the Pac-12 Conference. Before that, he was the Commissioner of the West Coast Conference and a senior athletic administrator at both Princeton University and Stanford University.

Jamie has negotiated and managed long-term media rights agreements with every major U.S. broadcast outlet and partnered with professional sports leagues, professional sports teams, and governmental agencies to organize and host large-scale sporting events including NCAA March Madness, the Rose Bowl, and the College Football Playoff. He also has led collegiate sports conference expansion and international business development in global markets and served on the NCAA Men’s Basketball Committee. A recognized leader in Diversity, Equity, and Inclusion in sports, he developed the Pac-12/Southwest Athletic Conference Legacy Series in partnership with the Equal Justice Initiative. He also designed and implemented the first collegiate conference sustainability program in the U.S. while at the Pac-12.

Jamie was named to Sports Business Journal’s “Forty Under 40” list. He regularly lectures on sports business at the Stanford Graduate School of Business and the Haas School of Business at UC Berkeley, and he sits on multiple boards, including the Green Sports Alliance, the San Jose Sports Authority, and the Positive Coaching Alliance National Advisory Board.

A native of Eugene, Oregon, Jamie is a graduate of Stanford and the Stanford University Graduate School of Business and resides in Millbrae, California with his wife Karen and their two sons, Max and Lucas.


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