TrailRunner Team - TrailRunner International

Mary Ann Schoppman

Mary Ann Schoppman is a Director in New York, where she draws on more than a decade of experience in corporate storytelling, executive positioning, and media relations.

Prior to joining TrailRunner, Mary Ann was Vice President at Zeno Group, where she led consumer, corporate, and healthcare accounts. Previously, Mary Ann served as Senior Manager on PepsiCo’s global corporate communications team, where she led external communications for corporate functions and for enterprise-wide initiatives focused on corporate culture, data and analytics, strategy and digital transformation.

Mary Ann’s prior experience also includes roles at Marina Maher, MWW Group, and Cohn & Wolfe, where she worked with clients across beauty, travel, health, CPG, and tech industries.

Mary Ann graduated from the University of South Florida in Tampa with a dual concentration in interpersonal and organization communication and public and cultural communication. In her free time, she enjoys exploring new culinary experiences, traveling, and volunteering in her community.

Maddie Kraft

Maddie Kraft is a Director based in Phoenix, where she specializes in supporting clients in collegiate, professional, and international sports.

Maddie has more than eight years of experience in the business of sports. During her time at TrailRunner, Maddie led the formation of the initial strategic plan for TrailRunner Sports alongside partners at Legends. She plays a key role on teams providing strategic communications and business strategy solutions for NFL, MLB, EPL, and “Power 4” collegiate clients.

Most recently, Maddie was an Associate at TrailRunner and previously served as Manager of Corporate Partnership Marketing for the Dallas Cowboys, where she helped develop significant commercial relationships with more than 20 corporate partners. Before that, Maddie was a Partner Service and Activation Coordinator for the Arizona Cardinals Football Club, where she managed client relationships and oversaw contractual agreements for more than 40 corporate partners, including leading the onboarding efforts for the new naming rights partner, State Farm, in 2018.

Maddie holds a Master of Business Administration from the Harbert College of Business at Auburn University as well as a Bachelor of Science in marketing and a Bachelor of Arts in sports business from the W. P. Carey School of Business at Arizona State University.

Maddie enjoys giving back to her alma mater, Arizona State, serving as an Executive Mentor for the Sports Business Scholars program. In her free time, Maddie likes to exercise, hike with her dog Charlie, travel with her husband, read, and work on her golf game. 

David Lee

David Lee is Chief Financial Officer for TrailRunner International, based in our New York office. Previously, he was Managing Director, FP&A. David brings more than 15 years of financial experience to TrailRunner, including experience with non-profit, public and privately held companies.

Prior to joining TrailRunner, David led strategic planning and operations at Catalyst, a non-profit organization that accelerates progress for women through workplace inclusion. Before Catalyst, he served as Vice President of Finance at Hungryroot and prior to that, he held various finance roles at MediaMath, AOL and Weight Watchers. David started his career in investment banking, where he helped execute M&A and equity financing transactions for technology, media and internet companies.

David graduated from Drexel University with a Bachelor of Science in business administration with a major in finance. He lives in New York with his wife and their two daughters and enjoys playing basketball, biking, and learning to play the piano.

Serena Saitto

Serena Saitto is a Managing Director based in New York for TrailRunner International where she brings more than 20 years of experience in strategic communications and financial journalism to counsel clients in financial communications, crisis communications, and special situations such as M&A, IPOs, leveraged buyouts, and corporate activism.

Most recently, Serena was a Senior Vice President at Edelman Smithfield, where she advised public and private companies on financial communications and special situations. Before Edelman Smithfield, Serena worked for more than 15 years as an award-winning financial journalist, reporting from Europe, Latin America, and the U.S. for leading financial publications including Bloomberg and The Wall Street Journal. She won a Sabew (Society for Advancing Business Editing and Writing) award as part of a Bloomberg team for best in enterprise reporting on the bankruptcy of Lehman Brothers. Her coverage for Bloomberg of the 2008 financial crisis received a “Best in Business Reporting” award from the Society of Silurians, one of the oldest press clubs in the country. At Bloomberg, she led coverage of M&A and IPOs in the Americas as a Senior Reporter. As a Senior Tech Reporter, she also covered venture capital and VC-backed startups. In these positions, she often contributed to Bloomberg Businessweek and Bloomberg TV. She also moderated Bloomberg conferences globally.

Before joining Bloomberg, Serena was a correspondent for Dow Jones Newswires in Buenos Aires and Milan contributing to The Wall Street Journal and CNBC. Her most recent journalism post was working as a reporter in San Francisco covering Silicon Valley for The Information.

Serena holds a Master of Science in political economy from the London School of Economics and Political Science and a Bachelor of Science in political sciences from La Sapienza University of Rome, Italy.

A dual citizen of Italy and the U.S., Serena speaks English, Italian, Spanish, French, and Portuguese. She lives in Manhattan, and loves traveling and spending time outdoors, surfing, and skiing.

Magalie Bolomboy

Magalie Bolomboy is Global Head of Talent Acquisition for TrailRunner International, based in our New York office. She is focused on recruiting high-performing talent at all levels to support the firm’s global growth and expansion. Magalie has over a decade of experience building teams for international companies.

Most recently, Magalie served as Senior Talent Acquisition Partner, Americas at Dataiku, where she led all technical hiring functions within the U.S., Canada, and Latin America. Prior to that, she was the Recruiting Partner – Tech and Engineering / Interim Talent Acquisition Director at 1010Data Inc. and Lead Senior Technology Recruiter – AVP at Deutsche Bank. Magalie also has deep experience on the agency side of recruitment, working with clients across industries such as public relations, media, retail, CPG, pharmaceuticals, and healthcare.

Magalie graduated from Texas Southern University with a Bachelor of Business Administration in Finance. She speaks French, Lingala, and some Spanish.

In her free time, she likes to volunteer in her community. She’s also an avid NYC marathon runner who loves running, skiing, dogs, fashion, traveling, exploring restaurants locally and abroad, and spending time with family and friends.

Ali Cartee

Ali Cartee is an Associate in TrailRunner International’s Nashville office, where she serves clients across a broad range of industries on matters such as crisis communications, executive positioning, financial communications, and more.

Prior to becoming an Associate, Ali served as an Analyst at TrailRunner International and participated in the company’s summer internship program. Before TrailRunner International, Ali was a marketing intern at i3 Verticals.  She is also a co-founder of Restore lavi, a nonprofit organization that provides educational and humanitarian aid to children in Haiti.

Ali graduated from the University of Mississippi with a major in integrated marketing communications and a minor in business and Spanish.

Born and raised in Nashville, Ali enjoys running, trying new restaurants around town, watching football, and spending time with friends and family.

Seth Hand

As Head of International at TrailRunner International, Seth Hand manages TrailRunner International’s operations outside of the United States. Based in Dubai, he oversees the firm’s offices in the region and also in London and Shanghai. With more than two decades of experience – including 17 spent in the Gulf – Seth has provided strategic counsel and reputation management to some of the region’s most prominent companies, CEOs, and government leaders.

In addition to his work in the Middle East, Seth has extensive experience across Sub-Saharan Africa, successfully delivering projects in Angola, Kenya, Mozambique, Nigeria, and Rwanda.

Seth joined TrailRunner International from Edelman Middle East where he served as Managing Director for the Middle East and led the regional corporate reputation practice. Before Edelman, Seth held other senior leadership roles in the Gulf region, including at Finsbury as the Regional Managing Director for the Middle East, Grayling as the Director for New Market Development, and H+K Strategies as an Account Director.

A proud native of Scotland, Seth earned a Bachelor of Arts (Hons) in corporate communication from Queen Margaret University in Edinburgh. Outside work, he enjoys playing guitar, working out, traveling, and spending time with his 13-year-old son and his French Bulldog, Zico.

Christian Hammond

Christian Hammond serves as an Associate in TrailRunner International’s Dallas/Fort Worth office, where he works with clients across industries including finance, venture capital, health care, energy, and professional and NCAA sports. He has helped lead high-profile crisis management engagements and serves clients navigating complex scenarios from federal investigations to public listings, in addition to helping with corporate and executive positioning, litigation communications, and reputation and change management. Christian also co-leads the firm’s intern program.

Christian began his career with TrailRunner International as an intern before joining the firm full time as an Analyst in the fall of 2021. He graduated from Southern Methodist University in Dallas, where he was a Hunt Leadership Scholar, with degrees in political science and biology and minors in European studies and French.

Originally from Memphis, Tennessee, Christian enjoys traveling, reading history, being outdoors, and supporting Liverpool FC.

Niamh McKevitt

Niamh is an Associate for TrailRunner International based in London, where she works with high-profile clients across a range of industries, including financial services, AI, entertainment, and sports. Her work spans corporate communications, crisis management, brand and executive positioning, and special situations such as restructurings, M&A transactions, and IPOs.

Niamh joined Trailrunner International in 2021 as an Analyst in the New York office, before moving to London to aid the company’s international expansion efforts. In this capacity, Niamh has been servicing clients in the UK as well as providing a link between offices in the U.S. and the UAE. Before joining TrailRunner International, Niamh worked in content marketing at iProspect UK in Manchester, UK in the global communications division of Dentsu Aegis.

Niamh is also an author. In 2015, her memoir Playing with the Boys was published by Vision Sports Ltd, the UK’s leading independent sports publisher. It told the story of her unique experience as the only girl playing mixed football in England and how she helped persuade the Football Association (FA), English football’s governing body, to raise the age limit at which girls could play with boys from 13 to 18. The book went on to become an Amazon best seller while The Guardian picked up the serialisation rights. Following this, Niamh was invited to contribute articles about women’s football for outlets such as The Guardian, ITV, and The Huffington Post and did interviews with media channels all over the world. The FA also invited her to be an ambassador for women’s football, and she did several media interviews on their behalf.

Niamh graduated with a Bachelor of Arts in history and a minor in economics from St. Thomas Aquinas College in Sparkill, NY where she was named salutatorian. Niamh currently lives in London where she plays football in the FA Women’s National League.

Jen Craker

Jen Craker is the Human Resources Manager based in our Nashville, Tennessee office. She moved from Los Angeles to Nashville where she worked at Vanderbilt University Medical Center in the Vanderbilt Institute for Global Health (VIGH) department managing the office, onboarding new students and employees along with supporting 10 faculty members whose specialties range from Public Health, Global Infectious Disease, Epidemiology and Pediatric Neurology. While working at Vanderbilt she was nominated by her team and received the center’s prestigious CREDO award for her work within the department. Prior to Vanderbilt she worked for over 10 years at HL Group Partners LLC (now KWT Global) in the Los Angeles office as their Operations and Human Resources Manager. While living in Los Angeles she was a regular volunteer at the LA Food Bank, Union Rescue Mission and delivering Meals on Wheels to homebound residents. She resides in Nashville with her husband who is a songwriter along with their rescue dog. Jen is an avid baker ala Rhee Drummond, enjoys trying out new restaurants, checking out the art exhibits and attending shows of up-and-coming country music singer/songwriters.

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