TrailRunner Team - TrailRunner International

Pat Shortridge

Pat Shortridge is Global Head of Corporate and Public Affairs for TrailRunner International. In his role, he works with a variety of clients to integrate and align communications with government affairs, legal, business operations, and public affairs to achieve company and leadership priorities in an increasingly complex, polarized, and high-stakes environment. Previously, Pat served as a Managing Director and Head of the Dallas/Fort Worth office, the firm’s headquarters, since 2020.

Pat draws on more than 30 years of communications experience to advise clients on matters of corporate reputation, crisis communications, media relations, litigation support, public affairs, financial communications, and corporate and executive positioning. In addition, Pat has extensive experience designing and implementing successful communications plans for corporate restructurings, regulatory actions, corporate branding efforts, and influencer, public policy, and issue campaigns.

Prior to joining TrailRunner International, Pat spent 10 years as President of PCS Consulting, where he worked with a diverse range of clients on reputational strategy, media relations, and branding as well as overseeing multimillion dollar political and advocacy campaigns. Before PCS, Pat held a variety of senior leadership and communications roles during a long career on Capitol Hill. He has served as a senior advisor to US political leaders and as a Program Director at George Washington University’s Graduate School of Political Management.

Pat graduated from Macalester College with a Bachelor of Arts in history and philosophy and enjoys spending time with his wife, Christianna, and their three children and has been known to spend time on the golf course.

Jamie Zaninovich

Jamie Zaninovich, a Managing Director in the San Francisco Bay Area, draws on nearly 30 years of global sports industry leadership experience to advise clients on matters related to operations and governance, marketing, sponsorships, media rights, crisis management, sustainability and social responsibility, and international business development.

Prior to TrailRunner International, Jamie served as the Deputy Commissioner and Chief Operating Officer at the Pac-12 Conference. Before that, he was the Commissioner of the West Coast Conference and a senior athletic administrator at both Princeton University and Stanford University.

Jamie has negotiated and managed long-term media rights agreements with every major U.S. broadcast outlet and partnered with professional sports leagues, professional sports teams, and governmental agencies to organize and host large-scale sporting events including NCAA March Madness, the Rose Bowl, and the College Football Playoff. He also has led collegiate sports conference expansion and international business development in global markets and served on the NCAA Men’s Basketball Committee. A recognized leader in Diversity, Equity, and Inclusion in sports, he developed the Pac-12/Southwest Athletic Conference Legacy Series in partnership with the Equal Justice Initiative. He also designed and implemented the first collegiate conference sustainability program in the U.S. while at the Pac-12.

Jamie was named to Sports Business Journal’s “Forty Under 40” list. He regularly lectures on sports business at the Stanford Graduate School of Business and the Haas School of Business at UC Berkeley, and he sits on multiple boards, including the Green Sports Alliance, the San Jose Sports Authority, and the Positive Coaching Alliance National Advisory Board.

A native of Eugene, Oregon, Jamie is a graduate of Stanford and the Stanford University Graduate School of Business and resides in Millbrae, California with his wife Karen and their two sons, Max and Lucas.

Jim Hughes

A founding member of the firm who helped launch TrailRunner International as its first Managing Director in 2016, Jim leads TrailRunner’s Executive Committee as Chief Executive Officer responsible for all global operations. He draws on nearly 30 years of experience in journalism and corporate communications to advise clients on financial communications, corporate positioning, crisis communications, and special situations such as restructurings, M&A transactions, IPOs, and executive leadership changes. He has developed and implemented winning communications plans for public policy matters, regulatory actions and investigations, cyberattacks and data breaches, class action lawsuits, and labor and employment issues.

Before TrailRunner, Jim served as SVP and Head of Media Relations for Citizens Financial Group. Earlier in his career, he worked for Comcast and for CVS Health in roles focused on corporate communications, crisis communications, public policy communications, reputation management, and consumer and B2B public relations. A former political, legal affairs and breaking news reporter for The Denver Post, Jim was a member of the reporting team that won the Pulitzer Prize for breaking news in 2000 and covered the 2003 U.S. invasion of Iraq as an embedded reporter.

Jim has been awarded degrees from Union College (BA, English) and from the University of Colorado (MA, Journalism). He completed additional graduate coursework in literature at Middlebury College’s Bread Loaf School of English. Jim lives in Olympic Valley, Calif., with his wife and their two teenaged children.

« First ‹ Prev 6 7 89